Diversification

09
Jan
Shopping cart overflowing with stock ticker blocks spilling onto the ground, illustrating ETF holdings

The Pros and Cons of ETF Investing for Beginners

ETFs are the "easy button" of investing—low cost, instant diversification, buy and forget. But easy isn't the same as optimal. Here's what 35 years taught me about when ETFs work and when you're better off owning the stocks yourself.
3 min read
28
Nov
Dark navy thumbnail with neon cyan “ETF 101” on the left and a glowing magenta-to-blue rising bar chart topped by a green orb, framed by a neon arc on a near-black grid background.

The Pros and Cons of ETF Investing for Beginners — Straight Talk

ETFs: a pooled portfolio you trade all day like a stock. One share = broad exposure, basis-point fees. Diversify for real—check the index; overlap isn’t protection. REITs differ: judge payouts with AFFO, not EPS. Total return beats headline yield.
3 min read
01
Oct
Pie chart illustrating diversification across large-cap, mid-cap, and small-cap stocks, with bold title “How to Diversify Within Market Cap Investing: A Practical Guide for DIY Investors.

How to Diversify Within Market Cap Investing: A Practical Guide for DIY Investors

Many DIY investors think picking stocks by market cap is all the diversification they need—until one sector or a handful of giants end up dominating their portfolio. Here’s a practical, no-nonsense guide to diversifying *within* market cap investing so you spread your risk across sizes, sectors, and
3 min read
26
Sep
Graphic with bold text “Make Diversification Work,” a pie chart split between growth and dividends in bright colors, symbolizing balanced investing strategy.

How Diversification Plays Out in Real Markets

Diversification isn’t theory — it’s survival. From the tech crash to 2008 to COVID, real markets prove why spreading your bets keeps you in the game.
2 min read
15
Sep
You’re Diversifying Wrong — bold contrarian investing visual showing growth, value, and dividends in an unbalanced pie chart.

You’re Diversifying Wrong: Here’s What Actually Works

Most investors think they’re diversified. They’re not. Owning a dozen tech stocks or “a little of everything” isn’t balance — here’s what actually works.
2 min read
25
Aug
Lighthouse standing on rocky shore at dusk, waves crashing, symbolizing stability and guidance in uncertain markets.

What I Learned About Risk While Building My First Investment Portfolio

“I built my first portfolio back in 1990 — and learned the hard way what happens when the market turns. Three simple questions turned that shaky start into a plan I can trust through any market. Here’s how you can do the same.”
2 min read
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